Corporate Brand, Advertising and Marketing Advisor

Job Overview

JOB DETAILS

REQUIREMENTS

• Bachelor’s Degree, or Master’s (in marketing, advertising, digital or multimedia, communications or strategy preferred)
• Strong project management skills with an eye for creative design; ability to manage large, complex/multi-layer, quick-turn projects
• Experience working in a paid media and advertising support function, brand manager, etc. in-house or from within a creative or media agency environment
• Knowledge of digital analytics reporting
• Work on tight deadlines and within the real time, fast-paced environment of digital and social communication
• Excellent interpersonal skills and the ability to build strong internal and external relationships
• Enthusiasm for marketing and comms in B2B space
• Familiarity and interest in issues related to energy, the environment, sustainability, corporate citizenship, and government relations
  Experience in corporate/enterprise level brand marketing at a Fortune 50 or 100 company preferred

RESPONSIBILITIES

• Manager of planning and implementation of high-value, upper-funnel brand ad creative campaigns; and fulfilment of paid media plan deliverables
• Corp brand and marketing support for global and internal communications teams in applying brand creative, messaging and marketing best practices to their marketing plans
• Lead collaborator with our IAT partners to ensure advertising creative and messaging aligns to corporate and campaign strategies, and is optimized for performance/relevance by channel
• Work with integrated communications and business line stakeholders to ensure support for on-going key priorities and communications strategies. Meaningful exposure to key EM senior leadership
• Proactively contribute to the internal development of the corporate brand marketing function within P&GA and establishing best practices and framework for future growth. Critical lead for all internal Corp brand governance work (processes and tools) and communications
• Stays up to date with current trends/developments in brand advertising and generates new ideas; has key role in our P&GA mission to redefine and modernize our overall marketing approach
• Model our P&GA and EM culture, set the pace for brand and marketing expertise

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