Social & Content Manager

Manager

Remote

February 24, 2026

Application ends: May 25, 2026

Job Description

JOB DETAILS

REQUIREMENTS

Bachelor’s degree or equivalent experience in marketing, business, or a related field
7+ years of progressive experience in social media, content strategy or brand storytelling, ideally within DTC or consumer brands.

Proven ability to develop and execute social strategies that drive engagement, growth and business impact.
Experience managing paid social campaigns and interpreting performance data to inform strategy.
Comfort working within CMS platforms and managing digital content updates in collaboration with cross-functional teams.
Strong organizational skills and the ability to manage multiple brands, calendars and priorities simultaneously.
Collaborative mindset with the ability to influence cross-functional partners and lead without hierarchy.
Exceptional written communication skills with a strong point of view on storytelling.
Fluency in visual storytelling and design principles, with hands-on experience using modern creative tools.

RESPONSIBILITIES

Work closely with our marketing team to develop the social media and content strategy for multiple direct-to-consumer bedding products.
Massage and evolve each product’s voice, tone and visual expression across all social platforms.
Translate product positioning, business objectives and product priorities into clear, platform-specific social strategies.
Identify emerging platforms, formats and cultural trends that align with product goals and target audiences.
Establish content priorities and frameworks that balance brand-building, performance and community engagement.
Partner with cross-functional teams to develop and manage monthly and quarterly content calendars aligned with brand campaigns, launches and seasonal priorities.
Create high-quality written and visual content, including captions, headlines, short-form storytelling and campaign concepts.
Partner with designers or personally create visual assets using modern design tools, always with an eye toward consistency.
Ensure all content is cohesive, intentional and aligned with approved standards across channels.
Collaborate with our marketing team to oversee creative workflows, approvals and asset management to ensure timely, high-quality execution.
Manage the process for updating and maintaining website content, including product detail pages, product descriptions and supporting content.
Load and publish approved content within the CMS as needed, ensuring accuracy, consistency and alignment with campaign timelines.
Partner with product, marketing, e-commerce and operations teams to gather, validate and maintain up-to-date product information, features and positioning.
Ensure product content reflects current assortments, pricing strategies and standards across channels.
Establish workflows and ownership for ongoing content updates, revisions and approvals to ensure site content remains current and accurate.
Collaborate with internal teams or external partners to support larger site updates, launches or content refreshes as needed.
Plan, manage and optimize paid social campaigns across multiple platforms.
Partner with internal stakeholders or external agencies on media strategy, targeting, creative testing and budget allocation.
Monitor performance metrics including engagement, CTR, conversion and ROAS and optimize campaigns accordingly.
Identify and activate opportunities for earned social exposure, influencer partnerships and organic amplification.
Elevate user-generated content and customer stories to strengthen authenticity and community trust.
Oversee community management, including comments and messages.
Monitor product sentiment and participate thoughtfully in relevant conversations.
Ensure consistent responses that reinforce trust and connection with consumers.
Serve as a steward of the product experience across social touchpoints.
Act as the central manager for social and content across DTC brands.
Establish best practices, workflows and creative standards for content development and execution.
Identify capability gaps and help define the future-state team structure as the function scales.
Mentor future team members and collaborators as the social and content organization grows.
Foster strong cross-functional partnerships with marketing, e-commerce, product and leadership teams.