General Manager

Job Description

REQUIREMENTS

• 10+ years of experience, including 5+ in senior leadership roles
• Strong digital, CRM and CX design experience
• Hybrid retail & eCommerce expertise
• Financial rigor and commercial discipline
• Exceptional stakeholder management and influencing capability
• Fashion-forward with strong product & assortment acumen
• Experience managing demanding brand/principal relationships
• Ability to influence without authority
• Ability to energize, motivate, and lead teams
• Inspirational, self-aware leader with a track record of developing high-performing teams.

RESPONSIBILITIES

• Develop and execute the long-term vision for the brand’s omnichannel and hybrid network, seamlessly integrating offline and online touchpoints.
• Strengthen brand positioning by optimizing the physical and digital network, driving strategic renovations and closures, and leading all digital investments across eCommerce, apps, and in-store solutions
• Drive profitability by maximizing OPEX/CAPEX efficiency, ensuring accurate store-level IRR, and rigorously tracking financial performance.
• Lead and elevate the end-to-end hybrid customer journey, leveraging digital innovation to build, engage, and sustain a loyal brand community.
• Build strong partnerships with brand principals and key stakeholders to accelerate strategic growth.
• Shape and oversee the brand marketing strategy, ensuring cohesive storytelling, impactful campaigns, and 360° activation across retail, digital, social, CRM, and media platforms to accelerate brand equity and customer acquisition.
• Lead the overall distribution business, identifying, evaluating, and expanding wholesale and alternative distribution opportunities that strengthen market presence, unlock incremental growth.
• Identify CX gaps and implement forward-looking strategies aligned with evolving customer expectations.
• Has strong product and assortment understanding, grounded in brand DNA, fashion trend awareness, ensuring the brand delivers the right collections, anticipates customer preferences, and drives both commercial performance and brand desirability

Are you interested in this position?

Apply by clicking on the “Apply Now” button below!

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