Email Marketing Campaign Specialist

Job Description

JOB DETAILS

REQUIREMENTS

• Quick learner with strong attention to detail required.
• Strong project management and organizational skills
• Deep understanding of marketing and sales processes
• Knowledge in marketing automation processes including lead management, campaign management and online marketing.
• Understanding of the customer path to purchase
• Metrics-driven
• Marketing experience at our client’s Group or similar
• Experience with email marketing using a CRM.

RESPONSIBILITIES

• Work directly with our client’s Group brands and the global marketing team to turn email marketing into a key revenue driver by using strategic content and drip campaigns to get potential customers to purchase.
• Work with Analytics department to identify additional opportunities using analysis and reports to create campaigns with a goal to increase conversion.
• Work with multiple teams from concept to execution of campaign. Lead brainstorming meetings to identify opportunities, messaging, and goals for each campaign.
• Manage projects to deliver the desired results in a timely manner.
• Work with Digital Designer and Webmaster to ensure that desired messaging is executed throughout all digital platforms.
• Work with the VP of Marketing and Marketing team to plan and execute our web-based marketing strategy to grow our market position.

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